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Academy of Healing Nutrition Longevity DietTraining

Module 10 Business development, marketing and counseling skills

This is the final Module taught by our team of instructors – Roger Green, Marian Buck-Murray and Inga Bylinkina.

The Academy of Healing Nutrition prioritizes career development for its graduates, and will provide you with the necessary tools to give you a head start in the field. You will develop a realistic, successful business plan, which will form the foundation of your practice. Field practice will give you experience in refining the techniques you'll use with your clients. 

AHN Career Development Topics covered in this module: 

• The elements that go into creating your business. Writing a Mission Statement. Defining your Business Identity
• Creating Life Vision
• Who is your ideal client? Creating a specialty that resonates with your gifts and talents
• Creating programs and packages
• Marketing strategies. Promotion and networking
• Social media and online marketing
• Elements of a dynamic website
• Signature Stories. The 30-second Elevator Speech
• Goal Setting
• Efficiency and time management strategies
• Pricing Strategies
• Transforming the beliefs around prosperity
• How to Turn a Contact into a Client
• How to Attract and Retain Clientele

Our workbook for this class will supply you with practical tools to start your coaching practice. You will receive business plan templates, marketing plans, counseling forms and client assessment sheets. You will also receive hundreds of recipes that you can use for future client work.

Our purposely written workbook to help you develop a business includes:

Good Coaching and Listening Skills, Suggested Basics for First Consultations, Tips for Successful Consultations, Powerful Questions, Sample Scenario for Helping Your Client Integrate Longevity Diet Plan, Goal Setting with Your Client, Picture Your Practice, Attracting Your Perfect Client, Marketing Techniques to Attract Clients, Build and Strengthen Your Practice, Stake Your Claim – Create Your Specialty, Why Create a Specialty? Go pro, products and services, your marketing message, marketing strategies, online marketing, money flow, Basics to Cover During First Consultation with a Client, Professional assessment, Treatment plan, Financial agreement, Cancellation policy, Missed appointments, Telephone protocol, messages, etc., Appropriate boundaries, Micro skills of Attending, Active Listening, Empathy vs. Sympathy, Assessment Interview, Helping Clients Discover and Commit Themselves to What They Need and Want. , Goal Setting—A Tool of Empowerment: Specific Statements about What Clients Want and Need, Commitment, Reasons for a Client’s Possible Dissatisfaction, Treat the Whole Person, Attitudes and Ethics, Starting a Business & Writing a Business Plan, vision, mission, objective, strategies, Action plan, Considering the Legal Structure of your Business, Marketing Materials you should consider, creating your business, Picture Your Practice, Attracting Your Perfect Client, Reasons to Create a Niche, How to Create Your Niche, Designing a Website, About You, A call to action, Payment Options, Build and Strengthen Your Practice, Setting Your Fee